More than a shopping trip.
PERSONAL STYLING · AT THE SHOPS
Start at
the shops.
Find pieces that feel like you.
Shopping feels different with someone who understands your style, your body, your budget and your life. Come on your own or make a day of it together.
A day that
starts with you.
Tell us what you’re looking for, and we’ll pair you with the right stylist and shopping location. You can focus on a wardrobe refresh, a specific occasion, a new phase of life or simply getting back in touch with your style.
Our stylists explain why something works, help you see new possibilities and encourage purchases that earn their place in your wardrobe. Each stylist brings different expertise, so we match the experience to you.
01 · The right stylist for you
Our Style Squad has different specialties and approaches. Choose someone whose work speaks to you or tell us what you need and we’ll suggest a match.
02 · Shopping with a plan
New-clothing experiences typically include a consultation and pre-shop, so your time together is focused. Preloved experiences are intentionally more exploratory.
03 · Your style, your budget
We work around your taste, lifestyle and spending comfort, explain the decisions and help you avoid pieces that will sit unworn.
04 · Local discovery
From familiar retailers to independent boutiques, group trails and Brisbane preloved stores, the shopping route can reflect what you want from the day.
INDIVIDUAL EXPERIENCES
Choose the kind of shopping day you need.
Stylist listings also include other formats, such as two-session consultations. We’ll confirm location, duration and inclusions before booking.
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Style & shop
STYLE SQUAD · $430
A personal style consultation, a stylist’s pre-shop and three hours in stores together. Discover pieces that suit your needs, with practical guidance as you try them on.
Available in Brisbane, Gold Coast, Melbourne and Perth. Inclusions can vary by stylist and city, and we’ll confirm yours before booking.
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Preloved style & shop
BRISBANE ONLY · $310
Hunt for quality secondhand, vintage and designer finds with Imogene. A style conversation over coffee starts your three-hour shopping experience.
One to one. There’s no stylist pre-shop in this format, so the day is more exploratory.
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Signature Style Update
BRISBANE · WITH IMOGENE · $1,490
An in-depth consultation, inspiration board and wishlist, planned shopping with Imogene, plus online support afterwards for a more considered update.
Our premium experience with founder Imogene. Extra shopping time is $150 per hour.
MULTI-DAY PACKAGES
Would you like to start at home?
Check out our packages that include a wardrobe audit and shopping with your stylist.
MORE THAN A SHOPPING DAY
What you take home.
Every experience covers your signature style, best colours and shapes, with a wardrobe wishlist of what to shop for. These extras take it further.
Your wardrobe wishlist
Every experience helps you understand your signature style, best colours and shapes, and includes a wardrobe wishlist, so you know exactly what you’re shopping for.
See how it works
Your style inspiration board
Imogene makes a style board just for you, so you can see your colours, shapes and key pieces come together before you shop.
Explore the Signature Style Update
Your own lookbook
A digital lookbook of outfits made from your new pieces and wardrobe favourites. A good option for online shopping, an add-on to wardrobe styling or shopping, and included in My Year of Style.
Explore My Year of Style
Colour analysis studio
Want to go deeper on colour? Our colour analysis studio experiences add an in-depth draping session, so you can shop with your swatches in hand.
Explore colour analysis
Bring your people.
Shopping is even better together.
For friends, family, visitors or a celebration, a private group experience combines expert styling with a day out. We can shape a trail around your location, interests and group.
Group shopping is a different experience from individual wardrobe building. Ask us about combining a home session, a shopping day and a return visit for wardrobe integration if your group wants a deeper journey.
CURRENT EXAMPLESGroup shopping experiences.
Larger groups, Tokyo tours, corporate experiences and custom itineraries are quoted to suit the occasion.
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Brisbane preloved group
BRISBANE · UP TO FOUR PEOPLE · $790
Four hours of vintage, op-shop and consignment discoveries, with styling for up to four people.
A private group day out, available as a gift voucher.
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Local Style Trail for two
BRISBANE · GOLD COAST · MELBOURNE · $1,050
A private stylist-led boutique trail for two. With gourmet lunch and wine, $1,380.
Available as a gift voucher.
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Bespoke and larger groups
QUOTED TO SUIT
Larger groups, Tokyo tours, corporate experiences and custom itineraries are quoted to suit the occasion.
Group pricing and inclusions depend on your itinerary, group size and location.
Thoughtful preparation, then the fun part.
01 · Tell us about yourself
Choose a stylist or let us match you. Share your goals, size, style preferences, budget and the kind of stores you enjoy.
02 · Your stylist plans ahead
For standard new-clothing sessions, you’ll have a consultation and your stylist will pre-shop. Preloved works differently: meet for a conversation on the day, then explore.
03 · Shop, try and learn
Try pieces with expert feedback, discover new brands and understand what makes an outfit work. Take home what you love; there is no requirement to buy.
GOOD TO KNOW
A few practical answers.
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Yes. Style Squad sessions are $430, while individual stylists and formats may differ. The exact price and inclusions are confirmed for your chosen location and stylist.
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Absolutely. A wardrobe audit can identify what is missing. You can add a shopping session and, if you wish, a return home visit to integrate new pieces into outfits. We’ll quote the complete scope.
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At present, the dedicated individual and group preloved experiences are in Brisbane only.
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Yes. Private group tours, preloved in Brisbane, and bespoke experiences are available. Group pricing and inclusions depend on your itinerary, group size and location.
GIFT VOUCHERS
Give someone a shopping day.
These gift vouchers suit anyone who would love to start at the shops. Delivered by email and valid for up to three years.
Style & shop
A style consultation, a stylist pre-shop and three hours of personal shopping and styling.
$430
Buy this gift
Preloved style & shop
Three hours of preloved shopping and styling, plus a style consultation over coffee.
$310
Buy this gift
The Signature Style Update
An in-depth consultation, a style inspiration board, planned shopping and online support afterwards.
$1,490
Buy this gift
Local Style Trail for 2
A private shopping trail through hidden boutiques and designers, shared with someone special.
$1,050
Buy this giftTell us what a great shopping day looks like to you.
We’ll help you choose the experience, stylist and location that fit.
Prefer to begin with what you already own? Explore wardrobe styling at home or see how personal styling works.