James Street Style Trail

Shopping Tours in James Street, Brisbane with a personal stylist as your guide

Explore the best Australian fashion has to offer as you explore James Street like a VIP.

Receive insider knowledge to the stories of our local designers and artisans, and their stunning creations.

Duration: 4 hours, for 2 people. Add half an hour for every person over two people.

Availability: 7 days, not including public holidays. During store opening hours. Ideally 10am to 2pm.

What to expect:

Discover this inner-city oasis with charming laneways threaded with picturesque subtropical greenery as you discover high-end designer stores, charming cafes and bars. 

This James Street Style Trail introduces you to stunning Australian fashion and jewellery designers and international fashion boutiques, in one of the most stylish fashion strips in the country.

Your personal stylist will share insider knowledge of the stories of the local designers and artisans, and their stunning creations.

There are so many hidden gems and rich stories to discover, that you might otherwise miss if you were just walking by. Highlights include  meeting the personalities behind the boutiques and designs, and discovering the stories behind our designers.

Begin with a coffee of your choice as you greet and get to know your stylist, and complete your style consultation. We recommend choosing the package with lunch and wine included for the full experience. We pre-order your express gourmet meal to save you shopping time.

Style consultation forms: Upon booking, every guest will be requested to complete our style consultation form to communicate your tastes - from fashion to food. This helps us to curate the experience for you and your group. No two tours are exactly the same.

The Calile Hotel & Shopping Discounts: At the heart of James Street is The Calile Hotel, which was recently named in 2023 the #12 Best hotel in the world! If you are a guest of The Calile Hotel, you are privy to privy to discounts at most James Street Boutiques with your room key through their ‘Guests of the Calile’ program.


  • Coffee or tea

  • Receive individual personal styling advice to make sure you only go home with items you will continue to love for years to come.

  • If ordering with lunch, a light gourmet lunch and wine. Dietary requirements will be gathered after booking.

  • Bonus Resource: Guide to Curating Your Personal Style, if ordering the lunch package.

  • VIP Discounts and gifts at selected stores. Discounts available for selected stores available for guests of The Calile Hotel.

What’s included:


Departure and return locations:

Tour starts: ‘The Green’ cafe, 1/27 James Street, Fortitude Valley.

Tour concludes: in the vicinity of The Calile Hotel, 48 James St, Fortitude Valley.


Additional Info

  • Please provide the names and email addresses of each guest. We request each guest completes a Style Consultation Form

  • Please ensure that the phone number you provide us with is the one that we can contact you on, on the day of the Style Trail

  • Dietary requirements will be obtained after booking is confirmed

  • Only a low to moderate physical fitness level required. We can go at your pace.

  • This is a great day to dress up, but wear comfy shoes

  • Wheelchair accessibility possible, please advise

  • No minimum age requirement, but this activity is not recommended for young children

  • In the event of extremely wet weather, we may reschedule your booking with you

  • See Terms and Conditions for cancellations and other info

  • You may choose the personal stylist that you’d prefer to lead you, or we can match you based on your tastes and availability.

  • Tours now available in mandarin Chinese language.


PERSONAL STYLISTS

You may select a stylist you’d like to lead you on the day, or we’ll match you.


Have questions or want something else? We are here to help

Call Imogene on 0423257697 or request a call-back with this form: